Social Media Tips

How to Write a Great Instagram Caption

Are you feeling stumped every time you have to sit down and write an Instagram caption? I gotchu. Here's how to write a great Instagram caption for your audience. Let's go!

Great Instagram captions have three key things:

A Hook

01

Grab your audiences attention and literally HOOK them in before the line break. Think of this as your click bait: it piques interest, asks a question or triggers emotion

Hook Examples:

01

– Can I tell you a secret? – I'm scared to admit this... – Am I the only person that feels this way? – Can you relate? – Calling all solopreneurs! – You'll never guess the secret ingredient in these cookies – The key to going viral on instagram – What do you actually need to start a business

The Meat

02

Expand upon that initial idea! Tell a storyShare 5 tipsShare an example

Call to Action

03

End the caption by telling people what you want them to do next...

Call to Action Examples:

03

Ask a question – Double tap if ______ – Tag a friend – Save this post for later – DM me – Click the link in my bio – Swipe left to see X